Showing all six formats.
format 1
lifestyle content
Visuals of my life. The product becomes part of my daily routine, so it sits inside the video rather than interrupting it.
- Getting ready while talking through a connection topic
- Spending the morning with me, using the product as I go
- Cooking dinner while talking about an idea
why it worksThe product integrates into the video smoothly and feels natural. It's introduced and spoken about properly, without ever feeling too in your face.
format 2
out in the world
Finding connection by going places. Community events, clubs and co-working spaces.
- Trying out something new alone to see if you can make friends
- Reviewing clubs and co-working spaces
why it worksIt shows that bringing people together is something your brand actually values. It also shows viewers where they could go to meet people, which ties your brand to my content directly.
format 3
series
A run of videos with a repeatable format, so people follow along and come back for the next one. Challenges, experiments, or a theme carried across several posts.
- We work out a series together where your product genuinely fits, rather than one I've already planned
- It runs across several videos, so your brand is attached to the whole thing
This is a bigger piece of work than a single post, so it's worth a conversation first. Get in touch and we can talk about what it could look like.
why it worksThe product or service is integrated into the series itself and becomes associated with the whole run, so you get multiple touchpoints rather than a single post.
format 4
the importance of confidence
How you present yourself changes how you interact with other people, whether you start conversations, and whether you turn up at all.
- Getting ready for an event or occasion where I'll be socialising
- An outfit for an event where I don't know anyone
- Dressing in a way that lets me show up as myself
why it worksIt positions beauty and fashion as something that makes a real difference to how you feel in social situations. How you look changes how you show up, the opportunities you get, and the people you end up connecting with.
format 5
hosting & entertaining
Tips and inspiration for hosting people, and creating a space that allows people to connect.
- A curated event or occasion with your product woven through it
- Making guests feel welcome through the product
- Designing a social occasion around a product
why it worksIt associates your brand with bringing people together, and shows how your product can inspire an occasion like this or make it better.
format 6
brand events & trips
Coming to your event and creating content with the people in the room. Brand activations, brand trips, and anything where people are brought together.
- Asking the people there questions that deepen connection
- Interviews and discussion about topics around human connection and friendship
- Giving viewers ideas for what they could do with their friends
why it worksIt links your brand to moments where people actually experience connection, and puts real people at the centre of it. That makes the brand feel grounded and human, and allows people to form positive associations with it.